Audience Profile Assignment

Who is my audience? What is my audience's general attitude toward my subject? What does my audience need to know?

9) An advertisement for peanut butter.

1. The audience includes a wide range of people, including parents, college students, and even children, of all races and backgrounds. Peanut butter is a product that most consumers of any type could be willing to buy.
2. The audience's general attitude toward peanut butter is probably one of wanting overall quality. Consumers want to choose a peanut butter that tastes good, but yet is still healthy and affordable.
3. The audience needs to know why they should buy this particular brand of peanut butter. For instance, they should know if it has any health advantages and also if it has a high quality of taste and substance. They should understand from the advertisement what makes this peanut butter better than all the others.

12) A request (to the seller) for a price adjustment on a piano that incurred $150 in damage during delivery to a banquet room in the hotel you manage.

1. The audience would be the owner of the company who sold the piano.
2. The owner's general attitude toward a request for price reduction might be one of disgruntlement to lose money on the sale and disappointment in his delivery service.Hopefully, however, the owner would be gracious and understanding enough to provide a price adjustment, considering that the delivery was his company's mistake.
3. The owner needs to know how the damaged occurred and to what extent the piano was damaged. He or she also needs to know how much money the buyer is interested in receiving from the company for its mistake.